A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. Because of that’s gathered, this technology can be a powerful tool for engaging prospects, although one could say it’s a fine line between capturing prospect behavior and privacy concerns. Here’s ReachForce.
Abandon Your Marketing Automation System!?
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Smart or foolish? Background.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from. Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. I am the CEO of netFactor. See how it works with our Free Trial program.
B2B Lead Management Market Heats Up
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Now, the former type of tool has traditionally (and it's a brief tradition!) Here’s the problem.