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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Smart or foolish? Background. What is easy to replace?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. DemandBase has a similar structure.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. 4) Online portals – I know, this is a broad category.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. I am the CEO of netFactor. Do you have to let these slip through? Not any more.