Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Here are three of the better B2B marketing examples I found.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 6, 2011

When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. Their research activity and purchase indicators are all happening in your blind spot. Publishing Hubspot is a great example of a company becoming an information source in a category.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. Their research activity and purchase indicators are all happening in your blind spot. Hubspot is a great example of a company becoming an information source in a category.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

DECEMBER 20, 2011

Consider the lead generation activities of the following three types of marketers. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Dan’s recognition as a thought leader allows Hubspot to run lead generation programs that are the envy of many marketers.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

MARCH 7, 2012

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. Here are other activities that can easily masquerade as inbound marketing: Paid search? Delight those that find you.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

APRIL 17, 2013

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Any false perceptions created by sales and marketing activities are blown away, replaced by the real experience of working with you. Compared to advertising, content can make a big impression.

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Advertisements Advertising Mobile Advertising Webcast 100