Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Another area where tech can be helpful is in managing event budgets. Oftentimes, however, they encounter challenges.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Customer Experience Matrix

FEBRUARY 16, 2024

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.

Budget Programs 136

Budget Programs Cost Profiling Resources 136

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 101

CRM Process Ideal Customer Profiles eCommerce 101

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day.

Activities 156

Activities Top of Funnel Forecasting CRM 156

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 108

Planning Process Enterprise Management Lead Scoring 108

Webbiquity

MARCH 4, 2021

For most small businesses to thrive, outsourcing selected business processes is essential. But why do most companies outsource such kind of processes? Outsourcing can help you focus on the core activities of your business to achieve overall goals. It can help clear up any doubts and misunderstandings.

Process 167

Process Business Work Management Privacy 167

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. However, it’s important to note that not all sales leads are created equal.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t forget to include your employees in this evaluation process.

Activities 194

Activities Guidelines Curation Work Management 194

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

JULY 7, 2021

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. How to Improve the Recruiting Process. Targeting passive job candidates — people who are employed but not actively seeking new opportunities — has been a long-time challenge for recruiters.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

InsightSquared

APRIL 23, 2019

For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. How Do You Measure Success?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Lead Forensics

MARCH 14, 2024

This journey through the B2B sales process is not merely about pitching products or services; it’s about building relationships, understanding needs, and delivering tailored solutions. Let’s delve into the key stages of this process and how they contribute to driving sales success. The post What Is The B2B Sales Process?

B2B Sales 52

B2B Sales Process B2B Lead Scoring 52

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Reduce risks by removing a lot of the guesswork from your processes and strategies. Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? NLP is what powers these tools.

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

Martech

JANUARY 2, 2024

We have already seen how marketers can leverage conversion data in top-of-funnel activities. Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. can carry a lot of information that can help marketers.

Ideal Customer Profiles 107

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 107

Launch Marketing

DECEMBER 7, 2020

Launch then helped them identify objectives and recommended components for their marketing plan. To enhance content marketing, Launch reviewed current blog processes and equipped the client with a template that focuses on formatting and search engine optimization (SEO). Marketing was not a very established function for the firm.

Advertising Agencies 62

Advertising Agencies Activities Planning Work Management 62

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

MAY 23, 2023

In a market that rewards efficiency, scalability, and automation, intent data can be the ingredient that helps GTM teams of all sizes unlock their potential and win faster than ever. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

JANUARY 11, 2023

Dig deeper: How Penske Media uses a CDP to help advertisers reach customers. This would have been helpful out of the gate when the technology was being rolled out in the first year. “We Processing. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Taking time to plan out the data. “We

Enterprise Management 104

Enterprise Management Activities Advertising Agencies Work Management 104

Marketing Insider Group

OCTOBER 5, 2020

Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. The post 5 Tips to Help You Communicate to Captivate appeared first on Marketing Insider Group. Reserve your seat today. Guest post by Danielle Moga.

Tips 342

Tips Thought Leadership Intent Opinions 342

Litmus

NOVEMBER 21, 2023

ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account, not the process of choosing a new ESP. Decisions, decisions.

Process 89

Process CAN-SPAM Template Deliverability 89

Marketing Insider Group

JUNE 8, 2021

Here’s the process: S: Specific: Get granular here on what to accomplish, who is responsible, and the steps necessary to achieve it. We’ve touched on this with examples, but here’s an expanded look at the process. There are a variety of functions that technology can help you with, including: Streamlining workflows.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Vision Edge Marketing

SEPTEMBER 24, 2019

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes. Activities themselves have no value.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Salesforce Marketing Cloud

APRIL 24, 2024

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. Often, this process entails some form of data transformation called extract-transform-load (ETL). They don’t have to.

Enterprise Management 59

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 59

InsightSquared

SEPTEMBER 20, 2019

Making changes to your sales process requires planning, an understanding of the process-related features available, and some best practices for the transition. . Planning Process Changes. The most important step in making updates to your sales process in Salesforce is planning. Process Tools in Salesforce.

Process 149

Process Validation Forecasting Terms and Conditions 149

chiefmartech

JANUARY 25, 2023

With a little help from my friends (thank you, Alexander and Jaime!), Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. The post Tech layoffs?

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Salesforce Marketing Cloud

OCTOBER 18, 2023

It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Lead generation: Give those newly aware customers a reason to be curious about or interested in the brand, becoming “leads” in the process.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Zoominfo

AUGUST 6, 2020

You load things up and instantly realize you can source your ideal candidates with the help of genuinely actionable data. 4 Ways ZoomInfo Helps Recruitment Efforts. Here are just a few ways that ZoomInfo can help solve crucial recruiter pain points. . This makes the process faster and more effective. .

Zoominfo 221

Zoominfo Marketing Management B2B High Quality Lead 221

Martech

DECEMBER 13, 2023

The faster you can embrace AI in the forms most meaningful for your business and implement it, even on a small scale, the faster you will gain a leg up on the remaining doubters and help you compete with early adopters. How do we actualize the data and use it to activate customers? Business email address Subscribe Processing.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Zoominfo

NOVEMBER 20, 2020

“We were looking for a platform to kind of have a more fluid sales process where you could track a sales person’s progress and have visibility into who the sales reps are targeting,” says Wright. “We Originally, Wright brought on Tellwise to mature their sales process, increase engagement and streamline processes and drive efficiency.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98