B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Martech Advisor

MARCH 22, 2020

Social media posts, hashtags and groups. Social media is a great place for filtered traffic through dedicated groups and hashtags. Outdoor events such as trade shows and exhibitions are another traditional channel for outbound marketing, especially in the B2B sector. Tell us on LinkedIn , Twitter , or Facebook.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

FEBRUARY 9, 2015

There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. 1) Build Instant Trust.

Twitter 28

Twitter Trade Show Outreach Social Media 28

LeadSquared

SEPTEMBER 19, 2018

Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Editor’s plug: Find out how to generate leads through Facebook ads in this guide ) Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you. Engage with people on Twitter, use relevant hashtags along with your content to make it easier to find you.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

BOP Design

MARCH 29, 2019

Out of all the marketing activities B2B marketers engage in, events drive the most leads with a 68 percent success rate. However, setting up at a trade show does involve some expense. Seek out ways to foster engagement beyond the actual event , such as adding a hashtag to your signage or gathering emails for a newsletter.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Wondering Out Loud

SEPTEMBER 18, 2011

By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity.

Social Media 40

Social Media Trade Show Media Paid Search Agency 40

Hinge Marketing

JULY 22, 2015

For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Conferences and Trade Shows. Only commit to the number of channels you can consistently keep up with.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

JANUARY 5, 2015

Make no mistake, traditional networking through trade shows, conferences, and other events is still important. You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. But the rise of social media has created a new way to connect with other professionals and influential figures in your industry.

Social Media 48

Social Media Social Marketing Media Work Management 48

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets per day , it’s easy for yours to get lost in the shuffle. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Hubspot

DECEMBER 11, 2013

2) Facebook launched clickable #hashtags. In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. billion active monthly users. billion active monthly users.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

KoMarketing Associates

SEPTEMBER 7, 2017

Connect with these potential customers on the platform where they are most active in order to grow a relationship. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. Get Your Employees More Involved.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Hubspot

APRIL 12, 2012

In fact, according to a study done by SiriusDecisions, 80% of companies don't even follow up with leads after a trade show. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss. 2) Generate leads and customers.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Lead G en eration T hrough G ated A sset s.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Hubspot

MAY 19, 2020

billion people worldwide were active on social media. While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. The best marketers use data to identify which marketing activities yield the best results -- if a social network isn't helping you out, cut it loose.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Martech Advisor

JANUARY 16, 2020

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns. Email Marketing. Learn More: What Is Native Advertising? Inbound Vs. Outbound Marketing.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Lake One

MAY 7, 2019

An active social media presence allows construction and engineering companies to reach a wider, more receptive audience than traditional marketing. Make an effort to become actively involved in Groups on LinkedIn or Facebook that address regulations specifically. Amp Up Your Social Media at Expos & Trade Shows.

Social Media 40

Social Media Paid Search Agency Social Marketing Advertising Agencies 40

Buffer

JULY 8, 2020

For inspiration, I follow relevant Instagram hashtags that either tie directly to our brand or to an aesthetic (ex. That’s what makes Buffer such a great tool—I’m able to manage our Facebook, Instagram, Twitter and LinkedIn all in one place. From there, it was easy to find content partners and curated content that fit our aesthetic.

Social Media 98

Social Media Media Paid Search Agency Marketing & Strategy 98

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Bluetext

JULY 15, 2022

Picture this: the year is 2013, Twitter is exploding into the public conscious with more than 200 million active users, and Facebook has a vice-grip on people’s free time across the globe. Social media, once considered an afterthought in any brand marketing strategy, is now on center stage. How Memes Can Benefit Your Brand.

Paid Search Agency 26

Paid Search Agency Ad Exchange Social Media Marketing & Strategy 26

KoMarketing Associates

NOVEMBER 6, 2012

While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account. Show off your expertise and experience in your industry. Getting Started.

B2B Marketing 120

B2B Marketing Practices B2B Best Practices 120

Hubspot

MAY 13, 2014

2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. It''s an already-active platform, so there''s plenty of existing content to comb through.

Curation 28

Curation Digg Trade Show Paid Search Agency 28

Hubspot

JUNE 6, 2014

Follow Friday was very, very popular on Twitter back in 2009. Here''s how it worked: Every Friday, you''d send a tweet to your followers recommending a Twitter handle you thought was super interesting and others might want to follow. You''d accompany these tweets with the hashtags #FollowFriday or #ff. 1) #FollowFriday.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

ClearVoice

JULY 12, 2022

These episodes stem from more than two million active shows. Jack in the Box specifically did so to raise awareness of its Oreo cookie mint shake while McDonald’s actively promoted its shamrock shake. Attending Conferences and Trade Shows in the Metaverse. More than 48 million podcast episodes now exist.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

PureB2B

MAY 29, 2016

In the article entitled ‘The Beginner's Guide to the Hashtag', Mashable gives tips about how to not mess up your social media initiatives by using hashtags the wrong way. For those who are new to the #hashtag business, apparently there’s science behind it. Another excellent resource is the article entitled ‘ Brands <3 Emoji.’

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

seo.co

DECEMBER 18, 2020

Lower bounce rates, greater content, more active social media profiles, and offsite relationship building all contribute to more brand awareness and better customer relationships, which also help your local and national ranks. For example, let’s say your business is attending a major trade show in your area. SEO is popular.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

PureB2B

MAY 29, 2016

In the article entitled ‘ The Correct Way To Use #Hashtags On Social Media’ , DigiLands gives tips about how to not mess up your social media initiatives by using hashtags the wrong way. For those who are new to the #hashtag business, apparently there’s science behind it. Case Studies. Inspired Marketing.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

In the article entitled ‘ The Correct Way To Use #Hashtags On Social Media’ , DigiLands gives tips about how to not mess up your social media initiatives by using hashtags the wrong way. For those who are new to the #hashtag business, apparently there’s science behind it. Case Studies. Inspired Marketing.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Single Grain

JULY 5, 2023

For example, ChatGPT included the CTA in the first sentence, so it’s best to move that to the end, before the hashtags. Speaking of hashtags, I realized that ChatGPT may be a powerful tool to generate hashtags. I was curious to see some of the other hashtags it would generate. Instagram hashtags for photographers.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

FEBRUARY 4, 2015

They give an overall picture of your business’s activities as well as the important details. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Twitter is perhaps the most important tool for communicating about events in real time.

Social Media 100

Social Media Optimization Peer-to-peer Media 100