A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
NuSpark Consulting
DECEMBER 18, 2011
Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. But again, this information is tied to a company visit; not a user visit. Sales people can be alerted immediately when activity occurs. Here’s ReachForce.
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