Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Automate activities across your entire tech stack. But without an integrated, automated system, you’re barely scratching the surface of its potential.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. In 2015, video overtook all other activities in time spent online. And no, this isn’t just a B2C thing.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Make intent data trends work for you.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. This allows you to capture leads actively engaged with your content. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. A CMO designs breakthrough offerings for customers and harmonizes marketing and branding activities. This kind of CMO will take your company into the future.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Engagio

MAY 3, 2021

Intent (Demandbase) : Uncovers the topics that companies are actively consuming across the web. This is an indicator of an account’s level of interest in your company or category, and trends can show when accounts are entering into an active buying cycle.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Sprout Social

FEBRUARY 28, 2024

They are also able to accomplish more strategic work than those who don’t use dedicated software, including business-critical activities like social listening for competitive analysis (47%) and audience research (43%). Today, 76% of social marketers say their team’s insights inform other departments, according to the Index.

Social Media 103

Social Media Work Management Marketing Management Media 103

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Studies show that salespeople can save up to 2 hours per week by automating these tasks, allowing them to focus on high-impact activities. Don’t wait to embrace the future of sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Full Circle Insights

OCTOBER 1, 2022

Monitor activation rates. The number one job for ABM marketers isn’t to generate MQLs that focus on specific people — it is to activate targeted accounts. That’s why monitoring activation rates should be a top priority. Keep an eye on trends. Track progress against goals.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Onalytica B2B

FEBRUARY 28, 2019

Below is a comparison of the average audience size for influencers & the media, their activity level & their audiences’ engagement on their AI posts over the past 3 months. This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets. @FT.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? So what’s the answer?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. On the contrary, according to Knowland, “68.7% As an organizer, using a dedicated platform for your event helps ensure a smooth experience from start to finish.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

InsightSquared

AUGUST 14, 2019

Gauging each individual’s unique level of interest and then translating that initial interest into purchase activity is a multi-step process, filled with opportunity for leads to drop off the map. To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Only B2B

SEPTEMBER 1, 2020

ABM is about quality leads and engaging active buyers. You should search for quality leads and active buyers. Owing to this, Account-Based Marketing is the new trend, when it comes to B2B marketing. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them. Why it’s hot.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Zoominfo

SEPTEMBER 24, 2021

The right tech can automate sales activity to boost productivity, provide sales insights to drive pipeline and deal acceleration, and finally enable sales users to operate with greater impact and deliver a better customer experience,” says Carlos Doughty, founder and CEO of MarTech Alliance. All sales essentially became inside sales.

Demand 130

Demand Automation Work Management Marketing Management 130

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Actively listen to their feedback and perspectives, showcasing your genuine interest in their insights. Avoid making exaggerated claims or misleading statements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). And’s it’s a deeper level than active listening. revenue, leads, opportunities, etc.).

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291