social 
KoMarketing Associates
JULY 27, 2021
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.
Sprout Social
DECEMBER 15, 2023
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.
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Webbiquity
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.
Webbiquity
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.
Marketing Insider Group
JANUARY 2, 2024
Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.
Biznology
OCTOBER 5, 2017
Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Let’s break this down.
Webbiquity
SEPTEMBER 28, 2021
Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel. Guest post by Lisa Sicard.
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