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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator. via Facebook Newsroom.

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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. But, according to Joel, “Even though the numbers are very far apart, 284 million active users is nothing to sneeze at.”. ” The Big Two: Joel Comm.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. You can take this approach in a few ways.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

How door-to-door sales pitches lead to paid social media activities. DocuSign : blog , Instagram , Facebook , and Twitter. If you could do a Skype call with any living person, who would it be? Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Quotes From This Episode.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

Episode 54: Jessica Gioglio with How to Derive Inspiration from an Active Fan Base. Episode 66: Scott Gulbransen with How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media. ” If you could do a Skype call with any living person, who would it be? Sheryl Sandberg , of Lean In and Google/Facebook fame.

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Why less can mean more when it comes to Facebook advertising with video. How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Why social marketing doesn’t mean just social media.

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How to Go From Collecting Fans to Social That Works

Convince & Convert

Why a million Facebook followers doesn’t mean instant conversions or customer relationships. It’s how many people do we activate and actually get to go on beyond the content and actually convert.” Cox Communications on Facebook , Instagram , Twitter , YouTube , LinkedIn. In This Episode. It’s leads.

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