InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Hence, during such periods – like today – most employers will do all they can to prioritize employee experience (EX), as Forbes ’ Greg Kihlstrom points out. Activating Your Employees Is the Secret to Success in Any Economy.

Activities 260

Activities ROI Customer Satisfaction Guidelines 260

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience? All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Number of job applications, and quality/experience of applicants.

Activities 195

Activities Guidelines Curation Work Management 195

Martech

JANUARY 11, 2023

“In year one [the goal was] to implement the Adobe experience platform all over the world and then build from there,” said Bartig. Streamlining the technology for digital experiences. The CDP powers personalization for marketing campaigns, experiences and ecommerce within Adobe’s experience platform. Get MarTech!

Enterprise Management 108

Enterprise Management Activities Advertising Agencies Work Management 108

PureB2B

MAY 30, 2022

But ABM can affect other performance indicators, too—especially those that involve the customer experience (CX). This can lead to a dramatic improvement in the overall customer experience. As such, better cross-team collaboration can help organizations to work more effectively towards this singular goal. More Precise Targeting.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

Heinz Marketing

AUGUST 21, 2021

The statistics show remote work is here to stay, from some part-time and others full-time. Yes, everyone is living through the same pandemic but their experiences through it differ. We all know how important it is to deliver the best customer experience but over time, your once-polished customer service strategy grows stale.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Ideas for Virtual Team Building Activities . Virtual Lunch Dates.

Activities 110

Activities Ad Building Best Practices Work Management 110

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “So the users that stay active are highly engaged and a really captive audience.” “That’s the easiest way to really understand what’s going to work in the future.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

EveryoneSocial

JUNE 16, 2020

Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. What is Brand Activation?

Activities 103

Activities Brand Identity Branding Sample 103

Influitive

OCTOBER 25, 2019

We use them at work, in transit, while we walk, […]. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. According to eMarketer, mobile is likely to exceed TV in average daily screen time this year.

Communities 113

Communities Activities Emarketing Work Management 113

Influitive

SEPTEMBER 25, 2019

We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. That’s activism.

Activities 100

Activities Zoominfo Fulfillment Act-On 100

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Martech

JUNE 29, 2022

Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP). If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 102

Marketing Analytics Tools Paid Content Analytics Activities 102

Contently

MARCH 22, 2019

One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. And it’s marketing’s job to ensure every prospect has the same kind of positive experience regardless of whether who they’re talking to. You see the same pattern with every content marketing success story.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

Martech

APRIL 19, 2022

How it works. ActionIQ’s capabilities combine known and anonymous data into customer profiles for activation. Anonymized matching takes place in the clean room, and the resulting profiles can be directly uploaded to ActionIQ to discover audiences and create relevant experiences at scale. Processing.Please wait.

Activities 82

Activities Ideal Customer Profiles Privacy Enterprise Management 82

EveryoneSocial

JANUARY 28, 2020

Building company culture and employee experience. Since day one, our team has said that you must focus on company culture and the employee experience. You want employees who are excited about their work, their company, and want to create and share on the company’s behalf. Admins Need to Be More Active.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

EveryoneSocial

JULY 21, 2022

Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. If you’re serious about improving your company’s reputation and reaping all the benefits, here are the five employer branding activities to prioritize.

Activities 52

Activities Brand Identity Branding High Quality Lead 52

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. The growing body of work that we have been doing in the past few months has been focused on PLG. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

EveryoneSocial

APRIL 14, 2020

This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences. While they might be the gatekeepers, organizations need to consider activating employee content creators beyond their marketing department. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Take into perspective all of your digital activity. Digital Activity ROI Assessment. A great place to start to understand your Digital Activity ROI is to take the Digital Activity Assessment.

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . But do we listen actively, or do we just hear to react to the perfect sound bite, the perfect quote, or to seize an opportunity to interject our own thoughts?

Activities 82

Activities Examples Content Work Management 82

Mereo

NOVEMBER 8, 2023

Hands-on exercises and role-play activities can greatly increase your teams’ retention rates and make your kickoff efforts stick. Now I would like to share five of the strongest skill-building activities to consider weaving into your revenue kickoff (RKO). Use this activity to put that to the test.

Ideal Customer Profiles 41

Ideal Customer Profiles Activities Work Management FAQ 41

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. Unfortunately, its Salesforce platform didn’t have a good mechanism for capturing pre-qualification interactions, so the dialogue and activity were sometimes lost. Specifically, the company: Achieved a 6.5X

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. When we think of activating ourselves, what might come to mind? How Storytelling Plays Into Activation. Almost every comic book superhero/ine origin story?

Activities 85

Activities Paid Search Agency Companies Storytelling 85

EveryoneSocial

NOVEMBER 28, 2022

The EveryoneSocial Smart Scheduler is now active for all enterprise users! If you’re curious, however, read on as I go over why we developed this valuable new tool, how it works, and what it all means for achieving your social goals moving forward. Speaking of which, let’s go over how Smart Scheduler actually works!

Activities 56

Activities Enterprise Management Business Social Networks 56

Hubspot

MAY 19, 2020

You know, the ones where you conducted your own experiment outside of school and presented your findings on a tri-fold cardboard poster in the gym. Only in this situation the fair never ends and you have the option to adjust both your experiment and the board itself on a consistent basis. Why You Should Track Your Website Activity.

Activities 73

Activities Marketing Websites Tactics Tools 73

Hubspot

APRIL 23, 2018

To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: Active listening. What is Active Listening? Active Listening is a four-step process: Truly listen to the prospect. Active Listening isn’t only applicable to sales, nor is it a new thing. That's it!’

Activities 101

Activities Work Management Marketing Prospects Marketing Management 101

Varicent

JUNE 24, 2020

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. But before we get into how to manage sales activity, let’s talk about why it’s important to manage sales activity. Why Manage Sales Activity?

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. A common worry from employers is that social media is a productivity killer, but when used for work it keeps employees more engaged. In fact, 82% of employees believe social media can improve work relationships. Why Should Employees Tune into Social Media?

Social Media 62

Social Media Activities Practices Tips 62

Content Marketing Institute

OCTOBER 11, 2018

However, the last-touch voice commerce experience has yet to reach the mass adoption levels that retailers like Amazon initially envisioned. This means greater accuracy of the responses the bot can deliver and, by extension, increased satisfaction with the customer experience your brand provides.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Content Marketing Institute

DECEMBER 18, 2017

In my experience, it’s a low percentage. They get up, work, do some things, go to bed, repeat this process, and are generally unhappy with their “chosen” life. Someone is always to blame for the circumstance and nothing can be done (again, this has been my experience). The answer is about setting goals. Do you have goals?

Activities 110

Activities Sample Planning Lead Ranking 110

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. It confirmed much of what we already knew, and that work still needs to be done.”. population.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Madison Logic

MAY 3, 2022

This potentially disjointed experience can make it challenging to grab the buyer’s attention and control the conversation in the many stages of their journey. . You need a unified approach to targeting and campaign activation. Enter ML Insights. Prioritize the right individuals to engage within the account.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Bluetext

MAY 5, 2023

You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. You’ll want to think strategically about your key audiences and prioritize your brand launch activities accordingly. Conduct regular brand audits to ensure your brand is working for you and not the other way around.

Activities 26

Activities Tactics Brand Identity Branding 26