Adobe Experience Cloud Blog

OCTOBER 20, 2016

It’s why we have such diverse networks like the 923,000 active sub-communities on Reddit, or the rise of pet influencers. According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Content Marketing Institute

MARCH 23, 2018

And, as those of us who adhere to an inbound methodology know, when there’s an audience that actively wants to hear from you it’s important that you be prepared with the right content for that moment. Learn how to prepare your brand. Messaging fits content marketing mission. Drive deeper relationships.

SMS 110

SMS Conversion Planning Paid Search Agency 110

ClearVoice

JUNE 11, 2019

Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Biznology

JUNE 19, 2014

Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. Through the different data sources, Facebook is certainly an active spot every day of the week. While other social media networks certainly have fewer active days throughout the week, Facebook is kind of hard to get wrong when finding a time to post. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

JULY 31, 2013

So to give you a leg up in your web design marketing activities, we gathered some of the most recent data on web design and optimization. Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). And that''s a lot to worry about.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

(Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) Blogging Stats The internet hosts over 600 million active blogs. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! One of the ROI metrics I find effective across the long-term is measuring not only levels of activity, but the momentum marketing can generate to drive sales qualification. Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

FEBRUARY 23, 2012

Because it's on a computer, it's only slightly less annoying than filling out paper forms -- falling somewhere between standing in line and watching water boil on the spectrum of most tedious activities in the world.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). Instagram has 1 billion monthly active users, and 500 million of them use it daily. eMarketer ). Forrester ). Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide. To break it down, 90.4%

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 7, 2017

More than 500 million people actively use Instagram every month, liking 4.2 billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Image via Forrester. Want to convert browsers into shoppers and grow sales for your business? Did you know these facts about Instagram ? billion posts every day.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Marketing Insider Group

SEPTEMBER 14, 2020

hours per day on their mobile devices.” ( Emarketer ). Forrester ). Globally there are over 286+ million active PayPal accounts. ( PR Newswire ). In the US, 96% of people own a mobile phone. Pew Research Center). According to Pew Research Center, “people spend over 3.5 Pew Research Center). LinkedIn ). Wolfgang Digital).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! As the impressions from takeaways build, your credibility will grow and active engagement will follow. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Digilant

DECEMBER 17, 2018

According to a recent report by Forrester , no one DSP or ad-tech platform exists that addresses the full range of omni-channel buying needs. According to eMarketer , 73% of U.S. The result is advertisers exposed to potential overspending, fraud and brand safety concerns.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40

Hubspot

JUNE 9, 2016

With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. 1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . For groups that have active conversations happening daily and a publishing platform built in, LinkedIn is a great place to start if you’re just beginning to use social media as part of your content marketing plan. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. In the past, marketers could develop their annual marketing plan in the final quarter of the year, then spend the rest of the year activating it. 7) Adopt an Agile Approach to Marketing.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Content Standard

AUGUST 26, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 In the report, 25 percent of respondents said they weren’t more active on social media due to worries about what their current and future employees would think about their presences. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Both monitoring and engaging are key, and you must remember to do both actively. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. What are the latest trends in search? 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. What kind of question? But Facebook? Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Second Life) are reportedly among the least popular online activities. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. of digital display ads in the U.S.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.

Social Media 40

Social Media Paid Content Tools Media 40