Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management Marketing Automation 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you write blog posts that stimulate readers to think and even actively participate? Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Tap into how your products will make summer activities even more fun. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. . Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. With such a heavy reliance on the product to acquire, activate, and retain customers, it must be truly solid. moments with products, the easier it gets to activate users, i.e. get them hooked, build a habit, re-engage, and retain.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook. Share this on Linkedin.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

MARCH 8, 2009

There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

AUGUST 2, 2010

In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. That’s because people use the emotional parts of their brains to make what they consider rational decisions. Subscribe to the comments for this post?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s more about making current sales cycles more productive than about generating new potential business.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Production was active, consumption was passive. That equation is now reversed. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MARCH 29, 2010

Specifically, social media marketing involves five common, very traditional business activities. From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. Share this on del.icio.us.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

MAY 20, 2010

The top 24 facts for selling more in B2B by LEADSExplorer. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. They activate the more primitive centers of the brain, especially the centers for fight or flight. Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Does this make sense to you? (I’m

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

FEBRUARY 9, 2010

That result seems somewhat counterintuitive, as companies that actively use tactics like blogging and Twitter will find blogger relations less taxing than will firms who rely primarily on “pitching&# bloggers to obtain coverage. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

NOVEMBER 2, 2009

What’s more, social media supports SEO and even branding activities. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. So how do these different activities affect your visibility on the web? You can’t afford not to be part of that conversation.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

JUNE 27, 2008

While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. If you havent already, spend the $14.95

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

FEBRUARY 5, 2013

This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. ” you ask? Make that content yours.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us billion in sales. Rusty Weston , Owner/Partner Blog post , 7/23/08 Nicky Fried , Vice President Blog post , 7/23/08 Jim Haudan , CEO Blog post , 7/22/08 Marc Hausman , CEO Blog post , 7/22/08 Emily Jasper , Sales Representative / Account Executive Blog post , 7/22/08 Find People. Click to See Why.

Companies 100

Companies Work Management RSS Advertorials 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. Their activities enrich and inform our products and services. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JULY 13, 2011

With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! "The Offer Variety. Don’t have your own videos?

Facebook 28

Facebook Tips Planning Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us The biggest challenge is in understanding and articulating the value of activities like branding and PR in the lead generation mix. Yet the lead generation results that a company actually gets depend a great deal on these other activities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). That said, I dont have to select only one way to go to market, so I use a variety of activities to earn our target audiences respect, trust, and favor.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. By all means, try to find ways to measure the ROI of your social media activities, even if these measures are less than perfect. Your company doesn't produce any thought-leadership content.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&# Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. If it does not, the vision is hollow, and the prospects that were attracted to the vision quickly fall out of your sales funnel when they realize your product is not aligned.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100