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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. And furthermore the path is unique to each company. If you have any insights on how best to get there please share them. Tweet This!

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace.