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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. Don’t be one of them. Work collaboratively with legal.

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Marketing your business model: the killer differentiator

Velocity Partners

Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. And they manage their engagements actively instead of just plugging bodies in and running away. They’re not recruiters. Prove it with case stories and data and stuff.

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of potential clients and you have a formula for a stressed-out industry. To promise either of those things and not deliver will damage your reputation and differentiate you—but not in a positive way. Your competitors can gain that advantage.

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Differentiating Your Wealth Management Services

Blue Flame Thinking

This is understandable, given the compliance complexities and time constraints around staying on top of social channel activity on a regular basis. The post Differentiating Your Wealth Management Services appeared first on Blue Flame Thinking. The most important thing to remember is that it’s not about frequency and quantity.

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5 Essential Elements to Develop Your Competitive Growth Strategy

Vision Edge Marketing

A powerful growth strategy acts as a guiding force, mobilizing all business activities toward a common purpose. It prevents wastage and ensures that resources are channeled toward activities that directly contribute to the strategic plan. Let’s explore five essential elements that are required to create an effective growth strategy.

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UX is the top brand differentiator among marketers in 2020

ClickZ

Marketers, by and large, don’t feel that branding can be automated because it produces less brand differentiation and diminishes creativity. Respondents indicated that user experience was the strongest brand differentiator (over brand authenticity and superior product innovation.).

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Putting Differentiated Value in B2B Value Calculators

Mereo

Salespeople need to cut to the chase with the benefits that differentiate them from the competition and drive the buyer to act. For B2B, salespeople need to be armed with a value engineering approach that actively engages the prospect to go deeper and provide specific, value-focused data. Emphasize Differentiated Value.