Remove Activities Remove DemandBase Remove Information Remove netFactor Remove Tools
article thumbnail

Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Smart or foolish? Background. What is easy to replace?

article thumbnail

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. But again, this information is tied to a company visit; not a user visit. Sales people can be alerted immediately when activity occurs. So What Can You Do With This?