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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Direct marketing lists? Lead farming?

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. I am the CEO of netFactor.