Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. By analyzing this data, you can make more informed marketing decisions.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Biznology

APRIL 2, 2015

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed? The revenge of the nerds.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

FEBRUARY 3, 2010

DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals. By “addressable”, I mean there is information such as a mailing address or phone number that lets the marketer contact the individual. Today I’ll try to be more concrete.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Valasys

AUGUST 18, 2020

B2B marketers can best use LinkedIn as a marketing platform for lead generation using the tactics described below: 1. Marketers can attract prospects through social listening and through other organic and paid social media marketing activities involving the use of lead generation forms or other methods for data collection.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

SmartBug Media

FEBRUARY 11, 2021

Follow these steps to ensure you’re not only tracking site traffic, but also that you’re filtering bot activity and updating your cookie-tracking settings. Step Four: Set up marketing email settings and make sure you’re complying with CAN-SPAM. See this step-by-step guide for how to set up your CAN-SPAM email footer information.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. You use data cleansing to find duplicate, corrupt, or incomplete information in your customer database.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. You may also complete this form for additional information.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. The system can also look up information about a specific customer in real time if an ID is provided.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

SEPTEMBER 17, 2009

It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social. The main application of this information is sending targeted emails.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

NOVEMBER 8, 2012

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The Point

NOVEMBER 15, 2010

A tip: pose questions in a manner that implies the answer is a benefit to the reader, for example: “Help us send you more relevant information by identifying your primary areas of interest from the list below.”. But even with the most sophisticated marketing automation technology at hand, doing so can be a tall order.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

DECEMBER 5, 2019

In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures. This means that only 50% of marketers succeed in curating sufficient and quality data that help them strategize better.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Leadspace

OCTOBER 6, 2019

According to searchdatamanagement.techtarget.com, data management is defined as “the development and execution of architectures, policies, practices and procedures in order to manage the information lifecycle needs of an enterprise in an effective manner.”

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. Marketers still need to produce content that attracts potential customers and then qualify those leads as conversation-ready.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Industrial Marketing Today

AUGUST 26, 2011

They know what they need and are looking at vendor sites for specific information. Inbound marketing requires prospects to be actively searching for products and solutions. A well-timed phone call or a direct mail offer can create a sense of urgency that would be difficult if not impossible for inbound marketing to duplicate.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

PureB2B

NOVEMBER 26, 2019

The objective, like many other business activities, is to convert leads into sales. One of the first things a visitor will subconsciously look for is confirmation your page provides the information they are looking for. Make sure to put all the essential information on top to keep the visitor on the page, and engage with your service.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

PureB2B

AUGUST 3, 2016

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Another Marketing Tool to Try: the Hello Bar. Generate Quality Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

DECEMBER 30, 2019

In terms of digital marketing, B2B markets need to maximize this tool because while social media and paid advertising generate traffic, a majority of online traffic comes from search engine results. According to Data Box , Google receives more than 75,000 searches per second which equates to over 6.3 billion each day.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

Customer Experience Matrix

DECEMBER 22, 2006

In conventional consumer marketing, companies knew basically nothing about individual customers. Even in traditional database marketing, the only information readily available about individuals was what you sent them and what they had purchased from you. The key to all this, of course, is informed consent.

Work Management 120

Work Management Privacy SMS Marketing Management 120

PureB2B

AUGUST 3, 2016

We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Another Marketing Tool to Try: the Hello Bar. Generate Quality Leads.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Smarte

MAY 24, 2023

In today’s data-driven world, businesses require accurate and up-to-date information to make informed decisions. This is where Sales database providers come in. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 Clearbit provides contact information for 20 million businesses. Request Demo Clearbit G2 Rating: 4.4/5 Seamless.ai

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Webbiquity

JANUARY 12, 2021

Size wise, you just need to have enough stuff going through your website that we can track stuff and measure the activity. Some of them say they want to grow in that area, and will make the effort to track activity, to create content, and drive more website traffic. E-commerce clients always have that. Some B2B clients have that.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 Clearbit provides contact information for 20 million businesses. Request Demo Clearbit G2 Rating: 4.4/5 Seamless.ai

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Salesforce Marketing Cloud

DECEMBER 12, 2022

Implementing automation allows you to unify data, so that everyone across your organization has access to the same information. In short, housing all data in one central location negates the need for customers to repeat themselves, as well as the need for your employees to chase down information. Learn About Better Communications Tech.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

The Point

NOVEMBER 8, 2010

The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. We’ll be heavily leveraging the client’s marketing automation platform to broadcast the emails and track response. Nonetheless, it is, for the most part, a cold list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

ViewPoint

JUNE 15, 2018

We’ll take a deep dive into each in just a minute but first let me make a couple of observations: Revenue is driven by coordinated and focused sales and marketing activities that can be measured and continuously improved. Market Focus. Accountability from pipeline through forecast. See how the numbers stack up. A Closer Look.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

DiscoverOrg

NOVEMBER 29, 2016

While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. Marketing invests a lot of resources to drive traffic to our website.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120