Marketing Insider Group

MAY 13, 2020

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. In business, practicing empathy with your customers is often the best place to start. This is the key to not only understanding your customers better but also telling better stories.

Storytelling 363

Storytelling Activities Custom Publishing Lead Ranking 363

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 118

Activities Advertising Channels Personalization Marketing AI 118

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Martech

JANUARY 21, 2022

Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system. We expect to see more initiatives presenting ways of activating Snowflake data for marketing purposes. Why we care.

Advertising Agencies 99

Advertising Agencies Activities Paid Search Agency Custom Publishing 99

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

Activities 156

Activities Top of Funnel Forecasting CRM 156

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 259

Activities ROI Customer Satisfaction Guidelines 259

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

CMSWire

DECEMBER 21, 2023

Delve into the dilemma of targeted advertising, balancing tech innovation with customer privacy in a world where every whisper might be an ad. Continue reading.

Activities 109

Activities Ads Tactics Privacy 109

Marketing Insider Group

JUNE 25, 2018

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become.

Activities 251

Activities Paid Search Agency Trust Marketing Marketing 251

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG GTM motion positions the product as the main driver of customer acquisition, activation, retention, and expansion.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Martech

JANUARY 11, 2023

As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It Dig Deeper: What is a customer data platform? Matching the right products with two billion customers. “We Get MarTech!

Enterprise Management 105

Enterprise Management Activities Advertising Agencies Work Management 105

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […].

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

Martech

SEPTEMBER 13, 2022

Instead, it’s about what brands do once they, and their customer, get there. The post Samsung launches weeklong metaverse and NFT activation appeared first on MarTech. In your inbox. Processing.Please wait. Why we care. It’s not just about planting a flag in the metaverse.

Activities 104

Activities Multi-Channel Loyalty Touchpoints 104

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. This data point illustrates that those roles active in advocating are creating more relationships.

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 146

Case Study Case Studies Activities Studies 146

Heinz Marketing

AUGUST 21, 2021

3 Projects to Refresh Your Customer Service Strategy and Relieve Stress. We all know how important it is to deliver the best customer experience but over time, your once-polished customer service strategy grows stale. Beyond Profit Podcast: Seth Maxwell on Youth Activism. Youth activism is on the rise.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years. Processing.Please wait.

Activities 89

Activities Gartner Customer Surveys Opinions 89

CMSWire

DECEMBER 14, 2023

Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. Continue reading.

Pricing 126

Pricing Price Marketing & Strategy Promotion 126

Martech

MARCH 11, 2022

This cuts off an important channel for brands in Russia, hindering their ability to reach potential customers elsewhere in the world. The post Google pauses activity for advertisers based in Russia appeared first on MarTech. The question now is whether other platforms will follow Google’s lead. Processing.Please wait.

Activities 112

Activities Advertisements Advertising Google 112

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? Winback only high potential customers. Get in touch today!

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Markempa

MAY 24, 2021

Customers care more about the values of the companies they buy than ever before. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active.

Activities 76

Activities Brand Identity Branding Planning 76

chiefmartech

JANUARY 25, 2023

I’m willing to bet that in that journey, as they identify opportunities to significantly improve the efficiency of their marketing efforts and the digital experience their prospects and customers have with them, they’ll be seeking martech talent. The post Tech layoffs?

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. Women’s intimates retailer ThirdLove runs a virtual fitting room where customers can answer questions about their specific needs and receive personalized product recommendations.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Ranking Lead Scoring 142

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. But don’t worry.

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Cost per Acquisition 104

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 104