Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content!

Outgrow 91

Outgrow Content Lead Ranking Lead Scoring 91

Marketing Insider Group

JANUARY 5, 2017

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate.

Personalization 181

Personalization Content Interactive Marketing Activities 181

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Ranking Lead Scoring Content 343

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Biznology

OCTOBER 5, 2017

Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.” The company is producing content as fast as they can because their social media audience is “hungry.” The death of social interaction isn’t happening to just you.

Social Media 150

Social Media Activities Organization Media 150

Influitive

MAY 2, 2018

says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.

Activities 157

Activities B2B Marketing B2B Effectiveness 157

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically? Then, you’ll love discovering the potential of interactive content and how easy it can be to create.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation. The future has arrived. About MultiTaction.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

EveryoneSocial

APRIL 19, 2021

And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Virtual team building activities can help colleagues learn about each other and what they enjoy doing in and out of work to create belonging and community across teams.

Activities 110

Activities Ad Building Best Practices Work Management 110

Content Marketing Institute

OCTOBER 11, 2018

If your brand is starting to hear Siri’s siren-like call to action, here are some insights and considerations you might find helpful: HANDPICKED RELATED CONTENT: Voice Search: Is Your Content Prepared for the Verbal Revolution? Read: Is Voice Search the Future of Content Marketing? Click To Tweet. joderama Click To Tweet.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Buyers Want Personalized Content.

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Outgrow

DECEMBER 23, 2020

Interactive Content Ideas For The Construction Sector. And guess what, there’s another similarity between the two – interactive content ! Whether it’s the construction sector or a marketing strategy, you can use interactive content to help you with both! Top Of The Funnel. Conclusion .

Top of Funnel 52

Top of Funnel Work Management Content Marketing Management 52

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Examples could include content, email, art, and story idea generator to name a few. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel.

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . For those who have joined us just now, here is a quick introduction: What Is Interactive Content? Interactive content is a boon for marketers as well.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

EveryoneSocial

DECEMBER 28, 2020

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Here we will focus on how remote sales teams can stay active and grow leads, gain traction in the pipeline, and close more deals – no matter where they are working.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

EveryoneSocial

JUNE 16, 2020

One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. Here’s what is covered in this article: What is Brand Activation? Why is Brand Activation Important? Types of Brand Activation Brand Activation Tips.

Activities 103

Activities Brand Identity Branding Sample 103

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. Yet brands are struggling to keep up and produce content that excites their audiences. Users will not passively ignore brands with boring content - they will actively unfollow and unsubscribe.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. That’s where the magic of the active voice comes in. In one case, using the active language of a CTA button resulted in a 37% decrease in CPC, as we’ll see in our findings below.

Activities 75

Activities Facebook ROAS Copywriting 75

The Mx Group

JULY 11, 2017

I like to say interactive content is the quinoa of 2017. But I’ll take the interactive content questions. Simply put, content has changed because the buyer’s journey has changed. You create content to engage prospects in ways you can’t. And not just any content. That’s what interactive content is.

Top of Funnel 79

Top of Funnel Digital Marketing Funnels Content Marketing Funnels 79

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Directive Agency

JUNE 12, 2020

Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. This is where lead activation comes into play.

Activities 72

Activities Search Marketing Work Management Planning 72

EveryoneSocial

MARCH 19, 2020

But the perks of “WFH” can wear off quickly, as social interaction is central to any job. But with the right technology, employees can continue to be activated and productive from anywhere in the world. What Do We Mean By “Activating Employees?”. Sure, there are the perks of having autonomy, personal snack bar (e.g.

Social Media 87

Social Media Activities Media Distribution 87

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build personal relationships within your organization. Why Should Employees Tune into Social Media? . Keep it cool: ?There

Social Media 62

Social Media Activities Practices Tips 62