Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Activating Your Employees Is the Secret to Success in Any Economy. And, of course, your marketing team.

Activities 260

Activities ROI Customer Satisfaction Guidelines 260

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 213

Activities Organization Effectiveness Brand Identity 213

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. b) It reduces the authenticity of your employee-shared content.

Activities 195

Activities Guidelines Curation Work Management 195

Contently

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

Marketing Insider Group

OCTOBER 15, 2019

The research on employee advocacy is clear: employee content gets 8x more engagement than brand channel content. The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee advocacy feels more organic because it’s from someone that the social media viewer knows.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

PathFactory

MARCH 31, 2023

The post An Introduction To Content Activation appeared first on PathFactory.

Activities 52

Activities Content Content Marketing Marketing 52

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

Activities 254

Activities Paid Search Agency Trust Marketing Marketing 254

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . As content creators, we know the importance of listening to our audience, to stakeholders, and to our team members too. What is active listening?

Activities 82

Activities Examples Content Work Management 82

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Martech

JANUARY 11, 2023

Adobe’s experience manager handles content management as well. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Streamlining the technology for digital experiences. The CDP powers personalization for marketing campaigns, experiences and ecommerce within Adobe’s experience platform. Get MarTech!

Enterprise Management 106

Enterprise Management Activities Advertising Agencies Work Management 106

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 146

Case Study Case Studies Activities Studies 146

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. At the most basic level, these two programs are really going after the same thing.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Marketing Insider Group

JULY 18, 2016

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. In case you’ve forgotten your high school biology (don’t worry, I have too), synapses are the little connectors that pass chemical signals between neurons in the brain.

Activities 100

Activities Content Marketing Content Marketing 100

Kapost

MARCH 26, 2019

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

Activities 76

Activities Content Advertising Channels Paid Search Agency 76

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Marketing Insider Group

JULY 16, 2018

Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. It’s also harder to gain their trust. And, nearly half want to see a […].

Activities 136

Activities Trust Marketing Brand Identity Branding 136

Biznology

OCTOBER 5, 2017

Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.” The company is producing content as fast as they can because their social media audience is “hungry.” At the end of the day, your content needs to drive a conversion.

Social Media 150

Social Media Activities Organization Media 150

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Activities 145

Activities Education Paid Search Agency Marketing 145

SWZD

FEBRUARY 3, 2021

ABM success remains rooted in the data, but not all data is created equal. The quality, diversity, and scale of the intent data, as well as the ability to generate contextual insights from the data through the buying cycle will decide how "intelligent" your ABM is and how transformative the outcomes are for your growing business.

Account Based Marketing 118

Account Based Marketing ABM Activities Buying Cycle 118

EveryoneSocial

MARCH 3, 2022

Create content. Fill your workspace with the kind of content your people want to share. This could be company blogs, job postings, industry articles or other third-party resources, user-generated content, the latest meme marketing created, or anything else you want your people to promote. Invite your people. Here’s why.

Activities 98

Activities Stats ROI Paid Search Agency 98

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. That’s where the magic of the active voice comes in. In one case, using the active language of a CTA button resulted in a 37% decrease in CPC, as we’ll see in our findings below.

Activities 92

Activities Facebook ROAS Copywriting 92