Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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Marketing Insider Group

MAY 13, 2020

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. And you don’t have to be the CEO of the company to lead others with storytelling. Storytelling is a skill, but it’s one that is easily learned. The first step is to build your own skills of empathy.

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Storytelling Activities Custom Publishing Lead Scoring 363

Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group.

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Activities Paid Search Agency Companies Marketing 277

Biznology

OCTOBER 9, 2020

And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs. Engaging in brand activism while avoiding potential fallout from employee activism? Yes: 38% No: 63%.

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Webinar Metrics Consulting Social Media Activities 197

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. A highly productive company. But, a lot of companies struggle with employee activation in the long term. The results?

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Activities Work Management Marketing Management Opinions 264

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Just last August WalMart workers staged a 15 minute walkout and moment of silence to protest the sale of guns in the company’s stores. And in June of 2019, Wayfair employees did a walk-out to protest the company’s agreement to furnish migrant detention centers. GIDI and Employee Activism .

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Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

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Activities ROI Customer Satisfaction Guidelines 260

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

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Activities Analytics Work Management Class 156

Marketing Insider Group

OCTOBER 15, 2019

This month in New York City, a company that evaluates business data called Sylo hosted a one-day summit on what it called “Influencer Fraudnomics.” billion was wasted by companies who paid influencers that inflated their follower counts or overused automation to do as little work as possible for their big paycheck.

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Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Quick Takeaways.

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Marketing Insider Group

JUNE 25, 2018

Imagine what a powerhouse your company would become. The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?

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Activities Paid Search Agency Trust Marketing Marketing 254

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

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Paid Search Agency Companies Advertising Agencies B2B 299

Martech

JANUARY 11, 2023

It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “So The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Get MarTech! In your inbox.

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Enterprise Management Activities Advertising Agencies Work Management 106

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. When we think of activating ourselves, what might come to mind? How Storytelling Plays Into Activation. Company Growth Begins With Personal Growth.

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Activities Paid Search Agency Companies Storytelling 85

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Many of our best posts don’t come from me.

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Case Study Case Studies Activities Studies 146

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Heinz Marketing

AUGUST 21, 2021

Do You Know Your Company’s Values? It’s true that most companies’ lists of values can be too long and that employees can’t remember them. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Beyond Profit Podcast: Seth Maxwell on Youth Activism.

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Activities B2B Thought Leadership Allocation Thought Leadership 111

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

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Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years. Survey results.

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Activities Gartner Customer Surveys Opinions 90

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

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Paid Search Agency Companies Demographics Marketing & Strategy 262

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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Paid Search Agency B2B Marketing Examples Enterprise Management 297

Martech

MARCH 11, 2022

On March 3, the company expanded on the suspension by including all ads serving to users in Russia. The post Google pauses activity for advertisers based in Russia appeared first on MarTech. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. Google is far from alone here. Processing.Please wait.

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Activities Advertisements Advertising Google 113

OnMessage

NOVEMBER 9, 2021

“The best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” — True Story: How to Combine Story and Action to Transform Your Business The ability to deliver “one clear, understandable story” is essential as companies battle to secure and retain not only [.].

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Activities Paid Search Agency Best Practices Companies 98

Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

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Paid Search Agency Top of Funnel Companies Content 287

Biznology

APRIL 8, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. Performative activism.

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Activities Peer-to-peer Paid Search Agency Class 104

Markempa

MAY 24, 2021

Customers care more about the values of the companies they buy than ever before. They want to know what kind of company you are and what do you care about. Does a company want to do more than drive profits? To start, what is brand activism? So, her brand was active. It’s more than your purpose. Brian: Yes.

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Activities Brand Identity Branding Planning 76

Biznology

MARCH 31, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. Performative activism.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

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Design Paid Search Agency Companies B2B 268