Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Webbiquity

NOVEMBER 29, 2022

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Guest post by Dylan Berger.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. A highly productive company. The results?

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Quick Takeaways. Image source: [link].

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Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

JANUARY 11, 2023

It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Cola Company, at The MarTech Conference. “So Building consensus and standardizing the technology. “We Streamlining the technology for digital experiences.

Enterprise Management 104

Enterprise Management Activities Advertising Agencies Work Management 104

Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

Paid Search Agency 282

Paid Search Agency Top of Funnel Companies Content 282

Webbiquity

MAY 20, 2021

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. Whatever you’ve done in the past for a company, all of the results and the progress you’ve made, could also apply to a side hustle. Building Momentum.

Social Media 298

Social Media Ad Building Media Business 298

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Martech

FEBRUARY 28, 2024

Experiments are not repeatable and playbooks are not fully transferable between companies. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. But the truth is that marketing is not a hard science. In your inbox.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. A brand is an organization’s most valuable asset.

Ad Building 131

Ad Building Brand Identity Branding Marketing & Strategy 131

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. When we think of activating ourselves, what might come to mind? How Storytelling Plays Into Activation. Company Growth Begins With Personal Growth.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

DivvyHQ

JULY 15, 2019

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. The second person, then, will write ideas that build on the first person’s ideas. As TechnologyAdvice.com’s Emily Bonnie points out, “it [brainstorming] can actually be…fun.”.

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Activities Effectiveness Ad Building Content 65

Biznology

MARCH 22, 2019

On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. It may be more useful to think of executive social activation and employee advocacy as two initiatives within the same program.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. Practice active listening, document, and share what you hear back to your business and technical stakeholders for agreement. Build trust with great communication skills and transparency. You are the Salesforce advocate, the trusted advisor for your company.

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Paid Search Agency Tips Companies Work Management 110

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Martech

JANUARY 21, 2022

Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system.

Advertising Agencies 97

Advertising Agencies Activities Paid Search Agency Custom Publishing 97

SmartBrief - Marketing

MARCH 19, 2024

Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than ever before. Consumers are more aware of businesses’ ethical practices and expect companies to be transparent and act responsibly.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! Meet Gilroy, xiQ’s AI guide, designed to map SWOT and Pain Points data to a company’s product offerings, among many other amazing activities that will save you time. xiQ has solved this problem too. appeared first on xiQ inc.

SWOT 133

SWOT Analysis Optimization Ad Building 133

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. 10 B2B Sales Strategies for Building a Better Sales Pipeline 1.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

EveryoneSocial

JUNE 16, 2020

One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter. Here’s what is covered in this article: What is Brand Activation? Why is Brand Activation Important? Types of Brand Activation Brand Activation Tips.

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Activities Brand Identity Branding Sample 103

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” ” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, active in the U.S. As Allen explained, “Hackajob has a vast talent pool of actively engaged candidates.

Paid Search Agency 84

Paid Search Agency Companies Advertising Agencies Acquisitions 84

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? These three challenges complicated her options for building, developing, and managing her team. Actively listens. It was planning time. It had to be different.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. Deliver Exceptional Customer Service Exceptional customer service is the foundation of building customer loyalty and trust.

Ad Building 104

Ad Building Loyalty Customer Satisfaction Word of Mouth 104

Only B2B

FEBRUARY 20, 2023

However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging. In this article, we’ll explore the pros and cons of each approach to help you determine which option is the best fit for your B2B company. Additionally, you’ll need to manage salaries, employee benefits, and taxes.

Work Management 127

Work Management Ad Building Marketing Management B2B 127

Confessions of a B2B Marketer

SEPTEMBER 27, 2023

Active Campaign’s Website Shay’s LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? Shay shares his playbook for 6x revenue growth over the past 6 years.

CMO 52

CMO Activities Campaigns Outreach 52

Salesforce Marketing Cloud

DECEMBER 12, 2023

IT Buyer High-tech company Link Copied For nearly all use cases, customers and users believe there needs to be at least an initial trust-building period that involves high human touch. All the while, human input spurs continuous improvement of the generative AI system and helps customers and users build trust with the technology.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Heinz Marketing

JUNE 26, 2020

It is typical for companies to be given a marketing budget before setting sales goals for the year. According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Step 1: Determine lead volume by channel.

Forecasting 135

Forecasting Cost per Lead Top of Funnel Paid Search Agency 135

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., Activating them as advocates is actually super simple.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

Launch Marketing

NOVEMBER 8, 2023

Firmographics focus on the traits of the company rather than the individual. Some firmographic factors include the number of employees at the company, locations and annual revenue. Think of this stage as building the framework for your different buyer personas. For example, Susan has been in the tech industry for 15 years.

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Buyer Personas Startups Lead Ranking Psychographics 127