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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business. While at BAO, Mike was building the category of pay-for-performance appointment setting. 2022 Acquired by Activate.

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Can You Build A Side Business With Social Media?

Webbiquity

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. Yet it still has much power to make (or, sadly, break) a business. Building Momentum. Then you can start to build momentum. Contributed post.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Agile marketers put the customer at the heart of their activity.

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How publishers and advertisers are building and activating first party audiences

Liveintent

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue.

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Can Businesses Meet Increasing Consumer Expectations?

adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

When researching Mean People Suck , I came across this article written for Harvard Business Publishing Corporate Learning, which explains exactly why storytelling is so effective for learning. Empathy is a tool for building people into groups, for allowing us to function as more than self-obsessed individuals.”.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

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A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Define key performance indicators that relate to business objectives. Master 1:1 sales meetings.