Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Measure and Analyze Social Activity. .&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Manage Social Content.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JULY 8, 2010

Since social media activities can impact your ability to do your job and Oracle’s business interests, it is extremely important to follow the requirements set forth below. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. You can see a 28-slide summary of the top findings here.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JUNE 11, 2012

Putnam said that share of stomach was an active policy when he was with the company. Did Coca-Cola articulate the best possible response to this problem? Specifically: Admitting that share of stomach is no longer part of the strategy is also an admission that it once was. What’s your opinion?

Effectiveness 50

Effectiveness Opinions Paid Search Agency Advertisements 50

Paul Gillin

OCTOBER 11, 2012

The best way to provoke discussion on LinkedIn is to ask questions. Use Active Voice. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. Here are a couple from the Sales Best Practices group: Eat that Frog! Here are 15 of my favorite tips. Ask Questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 1, 2012

Also, only about 20% of Twitter activity actually occurs on Twitter.com. Facebook has responded to competitors by co-opting their best features without trying to stamp them – Microsoft-like – into oblivion. The low number for Twitter is so misleading that it should be asterisked.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 18, 2011

Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. With a well-designed, streamlined interface and smart use of filters, Hipmunk makes it easy to find the right flight or the best hotel. HipMunk.com.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

AUGUST 4, 2011

Cisco also has a clever concept called the SuperFan , which is a recognition awarded to their most active visitors. Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. Contests and giveaways work well on Facebook.

Facebook 50

Facebook B2B Marketing Salesforce.com Rules 50

Paul Gillin

JULY 9, 2012

While many people thought his self-imposed demotion from CEO to Chief Software Architect was a ruse at the time, it now appears that Gates really did step away from active management of the company. The first is that Bill Gates’ departure from the helm of Microsoft at the end of 1999 was the beginning of the spiral.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. One of the reasons the social network has succeeded at Texas Health is because the IT organization is one of its biggest boosters and most active users.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 8, 2010

Ultimately, the authors suggest, sales representatives must be encouraged and actually rewarded for suggesting lower-cost or even competitive products if that advice is in the best interests of the customer. Embracing an outwardly focused, socially active organization will require tolerance for a certain amount of “messiness.&#

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 16, 2012

” Web activism has enabled him to raise $270 million to battle Parkinson’s. Those assignments go directly into a user’s activity stream. Statistics are available about activity in any community you manage. “I found out I was part of a community.” Now you have those statistics instantly.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2010

The more active the member is, the higher his visibility and the greater the value of the network to his personal success. Activity is also a validation point. Successful community managers we spoke to invariably augmented their online worlds with physical events to meet and thank their most active members.

Social Networks 50

Social Networks Work Management Marketing Management B2B 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. As I began prodding my network of CIO contacts, I learned that this was not unusual. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JUNE 24, 2010

In the example below, lead activity appears to correlate positively with traffic to a company blog. Most CRM systems are good at tracking customer activity after leads come in. The best way to select relevant metrics is to work backwards. That change can then be measured and compared to actions that may have caused it.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

A similar account about elevator gossip at Goldman Sachs was still active and being followed by more than 260,000 people as of this writing. Best Defense. The best defense against a Twitter attack is to listen. A rogue employee at publisher Condé Nast created an account that relayed bizarre comments overheard in the elevator.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50