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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. His lieutenant.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!) Active Listening in Practice.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. In business, practicing empathy with your customers is often the best place to start. It’s also proof that storytelling doesn’t have to be some grandiose production with a big audience.

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A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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10 Best Virtual Team Building Activities for Remote Teams

EveryoneSocial

And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Virtual team building activities can help colleagues learn about each other and what they enjoy doing in and out of work to create belonging and community across teams.

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Intent Signal Data 101

How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Which type of intent data is best for meeting specific goals? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Intent signal data can go a long way toward shortening sales cycles and closing more deals.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. A great sales team starts with a manager who’s a great coach.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Or create a completely new currency like ‘auction credits’ which only have a value for tactical auctions activity (no liability). Going once, going twice, gone!