KoMarketing Associates

NOVEMBER 10, 2021

billion people use social media worldwide, making it one of the most popular online activities. While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. According to Backlinko, TikTok has more than 1 billion monthly active users. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. In 2015, video overtook all other activities in time spent online. And no, this isn’t just a B2C thing.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Tomorrow People

OCTOBER 3, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. Why it’s time for B2B organisations to pay attention.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). Reach In-Market Consumers Actively Shopping for Products and Services You Sell. Imagine being able to pinpoint and prioritize spend on just those consumers who are showing active intent to purchase the products and services you sell.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Leadspace

JUNE 19, 2019

Marketers (and increasingly sales operations people) are desperately searching for a single source of truth – a way to integrate, verify and enrich all the different types of data they need; draw out actionable next-step recommendations from that data; and activate it easily and seamlessly across all their Sales and Marketing channels.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

DECEMBER 8, 2021

” That means not just targeting the right individuals within accounts, but activating connections with them across channels using the right marketing tech systems, all based on a foundation of high-quality data. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. ” Why we care.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. They can also target high-revenue-generating clients by streamlining sales and marketing activities.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sprout Social

MAY 10, 2019

billion active users on YouTube. billion active monthly users logging into YouTube. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. 1. There are 1.9 Currently, there are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Actively listen to their feedback and perspectives, showcasing your genuine interest in their insights.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Seismic

SEPTEMBER 22, 2020

B2B buyers are increasingly demanding a B2C experience and they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. That isn’t all.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Leadspace

SEPTEMBER 6, 2019

There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Zoominfo

JUNE 27, 2022

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. In addition to careers, companies are transforming too. When a business opens, they hire new staff. Quantity is more a numbers game.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Tony Zambito

JUNE 5, 2016

However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Even if we can tie social media activity to business goals and KPIs, that doesn’t mean we understand what it means to our bottom line.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. B2B vs. B2C Sales. The fact that sales happen between business entities means that the process is often more complicated than in B2C. B2B vs. B2C Sales.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. B2B buyers increasingly expect B2C like experiences that are tailored to them specifically. In this economy, every marketing and sales motion counts.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?” Design and UX impact read time, bounce rate, conversion rate , etc.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. Some of these shifts will be inferred by the transfer of information during an interaction, along with monitored behavior and activity that can be assessed to verify the degree of the shift.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” The user experience must replicate the product experiences found in B2C applications.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Content4Demand

JANUARY 29, 2019

Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Tapping into these points of conflict and contention, Forrester notes, will “spark consumer energy.”. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

PureB2B

JANUARY 9, 2019

These may appear to be impressive numbers, but they are still small as opposed to B2C. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily. trillion by 2021. Social media optimization.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Leadspace

FEBRUARY 4, 2019

Behind all of this is a recognition that data is fundamental to the success of these activities. This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

The Customer

FEBRUARY 4, 2021

By activating 25 years of proprietary consumer sentiment data from more than a million American consumers, across thousands of brands and hundreds of categories, Atlaas can do something that, up until now, has been painfully illusive.

Enterprise Management 52

Enterprise Management Paid Search Agency Lead Ranking Advertising Agencies 52

Seismic

OCTOBER 1, 2019

The first is The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018. Because of this, earlier this year, Forrester decided for the first time to publish two different Content Marketing Platform Waves, one for B2C companies and the other for B2B.

Marketing Management 49

Marketing Management Vendors Forrester B2B Sales 49