Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 27, 2014

This model can score new leads and classify existing opportunities in the sales pipeline. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Bottom line: Fliptop does a very good job with predictive lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Webbiquity

MAY 9, 2017

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. An email automation tool specifically for sales professionals. Sales Tools. 1) Yesware.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40