audience Activities Related Topics 
Marketing Insider Group
MARCH 25, 2024
It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It’s about actively using it. So, how do you make the most of your marketing database?
Marketing Insider Group
AUGUST 18, 2020
This is referred to as “active” listening as a reminder that we need to do it intentionally. Quick Takeaways: When we think about communication, we tend to focus on the communicator rather than the audience. For effective communication, active and resourceful collaboration is necessary. Here’s how. Core of Collaboration.
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Marketing Insider Group
JANUARY 30, 2024
Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.
Liveintent
SEPTEMBER 20, 2021
As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. The results were not surprising in some areas, but were very surprising in others.
Zoominfo
JULY 15, 2019
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .
Zoominfo
OCTOBER 5, 2021
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?
Speaker: Michael Brito, EVP, Zeno Group
So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! How to activate your audience - including the influencers within it.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
They will share: What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate). What’s the impact of passive vs active participation in buying engagement from audience networks. What are the (5) key ingredients to properly building your own engine.
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