Customer Experience Matrix

JULY 10, 2013

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 4, 2010

They can also load data to the system API. This is more powerful than many marketing automation products, which are largely limited to a company, contact and activity history files. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. Contacts are rescored nightly.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 22, 2011

In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. Such APIs are available to varying degrees for other marketing automation products too, so an app marketplace isn’t quite as huge a leap as it may seem.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

LeadSloth

OCTOBER 20, 2010

Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. The Eloqua API (application programming interface) has been available for a long time already, but there was no easy way for campaign managers to incorporate 3rd party applications in their marketing programs.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. External systems can also add names through the Marketing Studio API. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The answer came smoothly enough: AppCloud makes it easier to gather the activity data needed for Revenue Performance Management analysis.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. The system doesn’t store any information about individuals. As you might imagine, DemandBase offers many case studies to show how much this improves performance.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Customer Experience Matrix

FEBRUARY 12, 2009

The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. If you really wanted it, the system does provide an API that would let someone with the right skills set it up. This is where the real power of Infusionsoft shines through.

Pricing 120

Pricing Price Impressions Marketing Management 120

LeadSloth

NOVEMBER 16, 2010

Some companies were actively capturing more information on prospects (e.g. Often, this was an automated process, using the Marketing AUtomation system's API. Another company was saving those replies straight into Salesforce.com. You need to tailor your drip campaigns to different audiences. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 9, 2012

To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. So it only makes sense to sell marketing automation to companies without adequate processes, content, and other resources if those companies understand they’ll need to add those resources later.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. REST versus SOAP API. Each system’s API is often unique in almost every way. You can’t add the function directly into the platform.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

OCTOBER 22, 2009

They need a comprehensive marketing suite, period, that includes both online and offline activities. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). For example, current active opportunities can receive different messages from early-stage prospects.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

OCTOBER 20, 2011

Several months ago, Twitter bought TweetDeck -- a company that took its API in an interesting direction. For Phil, he runs a publishing company and he does speaking -- so having a book and being active on Facebook, Twitter, and LinkedIn make sense. There's also Salesforce.com and Force.com. Learning From the Gang of Four.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Hubspot

APRIL 24, 2012

CRM stands for "customer relationship management," and it's a system a business can implement to help track and measure its sales activities. Mapping marketing activities to sales events is critical for Marketing to improve future campaigns. What is a CRM? What channel did that lead come in through? All of that sounds great, right?

Work Management 28

Work Management CRM Marketing Management Lead Scoring 28

Customer Experience Matrix

JULY 1, 2016

This lets YesPath programs (which are rather unimaginatively called “programs”) determine which companies on the client’s target list are in active buying cycles, even before they have visited the company Web site or responded to an outbound promotion. persona-based programs. This is an intriguing mix of features.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Webbiquity

DECEMBER 15, 2020

That means 82% of these Minnesota tech companies remain active on the platform. Here are a few high-level observations, followed by the complete list of the top 130 Minnesota tech companies active on Twitter. B2X eCommerce, Order Management & Marketplace solutions powered by our API-first, #headless platform – OrderCloud.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Customer Experience Matrix

MARCH 19, 2015

The two factors are related: Everstring can work quickly because it only imports a client’s account list and sales activities, saving complicated data mapping and analysis, and because it has preclassified its master database of six million U.S. A real-time API can integrate with other CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! 3) Be Iterative: Close the loop on social media marketing by monitoring the ROI around your social media activities.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. This can be the start of the sequences, a fixed date such as a birthday, or an activity such as the last purchase. A marketing dashboard provides standard reports on Web activity and emails.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

ClickZ

JUNE 20, 2019

This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. GetResponse.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

AUGUST 3, 2009

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. More demanding activities, such as connecting to an in-house data source, take considerable technical understanding. Still, there are those cost savings.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Allocadia

APRIL 3, 2019

Through global trade APIs, they are the largest online classification service, providing classification data for over 1,078,843 products, for 141 import countries and for 236,454 customers. For marketing, operational excellence includes evaluating campaign effectiveness to determine which demand-generation activities will yield the best ROI.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The system then executes the rules, which first activate the specified marketing campaigns and then determine which offers within those campaigns are available to this customer in this situation.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Terminus

SEPTEMBER 26, 2017

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. How the Terminus Integration with Salesforce Works.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

Customer Experience Matrix

JUNE 18, 2008

Instead, it provides an API that lets users set up their emails with Market2Lead and then have them sent by external email specialists like Responsys and Exact Target. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120