How to budget for promotional marketing activity
Tomorrow People
MARCH 2, 2017
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.
Tomorrow People
Activities Related Topics 
9 Essential Skills for SaaS Growth Marketers
Tomorrow People
JULY 21, 2021
Growth marketing is an approach that looks across the whole scope of business activities to identify ways of delivering significant KPI growth. One of their successes was to boost user activation by 20% through conversion experiments and optimization of the online user journey. What is growth marketing? Experimental Process.
Growth Marketing 
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Publishing insightful thought leadership to drive conversions for Cognite
Tomorrow People
MAY 24, 2021
In addition to this ongoing promotional activity, Cognite was looking for a more substantial asset to connect with and influence their audience. The magazine is supported by email and social media activity driving towards a dedicated landing page for each issue.
The power of a ‘real-time’ content marketing strategy
Tomorrow People
NOVEMBER 21, 2017
Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Unlike pre-planned, heavily crafted content, real-time activity can be on-the-fly, spontaneous and time-saving. Positions you as current and up-to-date. That’s right.
How to conduct an effective competitive analysis in 7 steps
Tomorrow People
JUNE 14, 2022
After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Step 5: Evaluate current marketing activities. Tip: There are online tools you can use to monitor your competitors’ digital marketing activities, such as Brandwatch and Buzzsumo.
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Key Components of a Product-Led Growth Strategy
Tomorrow People
JULY 21, 2021
Activation : The percentage of your total acquired users who have achieved value from the product (i.e. Early value demonstration is next: delivering a positive, useful experience as quickly as possible to get the user engaged and active. done a defined action).
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5 Crucial Components of a Strong Brand Strategy
Tomorrow People
MARCH 30, 2021
Every activity, item of content, project, customer interaction, and so on must align with the brand. Develop clear vision, mission, messaging and branding guidelines and ensure these are consulted throughout the organization to keep all activity on brand. Consistency. It’s not enough to just be clear and consistent.
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How does a company stand out in an existing market?
Tomorrow People
NOVEMBER 17, 2021
Overall, improving a company’s brand equity is a challenging yet necessary activity for marketers because having a strong brand can reduce the amount of customer churn. Strong brands are notoriously difficult to copy, which makes them an effective barrier to competitive threats. Continually innovate your offering.
What is product-led growth?
Tomorrow People
JUNE 7, 2021
Let’s take a look at what defines product-led growth, how it differs from previous sales and marketing activities, and how to build your own PLG strategy. Activation. This means that PLG companies will also work hard to ensure that product activation, retention, and advocacy are not overlooked.
The Open Sauce Podcast
Tomorrow People
APRIL 19, 2021
We captured this lighthearted atmosphere with careful post production for every episode of the first season, including creating short snippets for promotional activities. The chat typically goes off on wild tangents, punctuated with hysterical laughter and personal anecdotes.
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Tomorrow People announces new Glassbox account
Tomorrow People
APRIL 13, 2021
Promotional activities across a wide range of channels. Research and discovery workshops are well underway, with a proposed strategy to include: The design, writing, and build of a new website. A lead generation content programme to drive SQLs into the pipeline. A series of sales enablement training and content.
HubSpot Product Updates - October 2020
Tomorrow People
NOVEMBER 2, 2020
Video Views on the Contact Activity Timeline. To make it easier to leverage video as part of your marketing strategy, you can now see video view events on contacts' activity timelines in the CRM. For example, HubL, HubSpot's proprietary templating language does not correctly highlight in local text editors, making it hard to read.
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B2B marketing trends for 2021: 5 important developments to get ahead of
Tomorrow People
JANUARY 8, 2021
But virtual events have emerged as a viable stream of activity in their own right, widening access and reducing cost outlay, to increase ROI. Companies will start to build online events into their permanent activity programme, honing their approach to maximise effectiveness as lessons are learned. What to expect.
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TicketCo hires Tomorrow People for brand & marketing strategy overhaul
Tomorrow People
SEPTEMBER 22, 2022
The activity will be delivered by a team of specialists at the agency, which serves global clients from its bases in Birmingham (UK), London, and New York City. We chose Tomorrow People for their strong experience in strategy, branding and content production. We’re looking forward to seeing great results from our partnership.”
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21 books every senior marketer should read or listen to
Tomorrow People
OCTOBER 8, 2020
Godin focuses on how companies can cultivate meaningful, ongoing relationships with their audiences, founded on trust and active engagement. In other words, how teams and organizations can benefit from structured opposition as a way to interrogate, analyse, and ultimately improve their activities. That’s the central premise here.
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How to work with a content marketing agency on creative design
Tomorrow People
MARCH 6, 2018
That’s what design means in your content marketing activities: whatever works. That means you want readers actively engaging with the content, asking questions of it, looking for what’s next when they finish. BOFU content, by contrast, is actively involved in converting the prospect into a buyer.
Customer Churn: What You Need to Know and What You Need to Do
Tomorrow People
JUNE 8, 2021
Activity churn is another important metric, as it’s often the warning sign ahead of actual churn. Reduce activity churn by sending reengagement emails to inactive users, offering them help, guidance, or a personalized message giving them a reason to come back. Target Inactive Users Before it’s Too Late. Get Feedback From Quitters.
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Product marketing superheroes: 5 technology platforms doing stellar product marketing
Tomorrow People
FEBRUARY 2, 2021
When product marketers are a partner in the full product development lifecycle, rather than focusing primarily on landing pages and post-launch activities, the product to-be-released is more likely to achieve commercial success. Active user tracking In Slack’s case, ‘active developers’ is a key metric. In their own words.
5 essential tips for positioning your SaaS product
Tomorrow People
FEBRUARY 8, 2022
To overcome this, you may need to audit your marketing activities and identify opportunities to communicate your USP more concisely. It provides direction to all your marketing activities and ensures that your team knows how to communicate value to your customers. Over-positioning. Craft a strong positioning statement.
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What is a content marketing strategy? Your checklist to secure content success
Tomorrow People
MARCH 8, 2018
Gain real insight Done the right way, a content marketing strategy allows you to see the impact of your marketing activity as it’s happening. Listening lies at the heart of every successful content marketing strategy; actively listening to the demand for your particular product or service, as it’s happening.
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Covid-19 marketing campaigns: The good, the bad, and the unfortunate
Tomorrow People
NOVEMBER 6, 2020
SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. Home: Finding a spot in the new ‘command central’ for all activities. The challenge-based video-sharing app has seen huge growth: downloads rose by 18% in the week when many lockdowns began.
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5 Ways to Boost Business Growth
Tomorrow People
NOVEMBER 6, 2020
Advice: Continue acting to satisfy core requirements week to week, but look to trim the list of activities that don't ultimately bring much value. Cut your losers and add some more productive activities to your list. It's not unlike rebalancing an investment portfolio every so often. In short, innovation is good.
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5 useful sources for capturing voice of the customer (VoC) data
Tomorrow People
NOVEMBER 25, 2021
It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. After all, customers may not want to actively interact with brands in places where they are not necessarily welcome – but they do want brands to listen to them.
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How to plan the digital engagement of your content marketing strategy
Tomorrow People
MARCH 13, 2018
The great thing about digital is that it lets you collect information about the outcomes of your activity… and put it to good use. Percentages. Conversion rates. The hard results of pull-through and lead generation. That’s why we’ve kept our digital secrets to our chests for so long. CONCLUSION.
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How the best content marketing agencies onboard customers to nail success
Tomorrow People
FEBRUARY 2, 2018
With sponsor and lead named, then come the thought leaders — the individuals who’ll put their names to your content marketing activities. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Thought leaders: putting words in your mouth.
How a great content marketing agency will onboard customers to nail success
Tomorrow People
FEBRUARY 2, 2018
With sponsor and lead named, then come the thought leaders — the individuals who’ll put their names to your content marketing activities. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Thought leaders: putting words in your mouth.
How to write a kickass content marketing brief
Tomorrow People
MARCH 8, 2021
For example, will it be shared on social media, if so via which channels and will this be paid activity, organic, or both? Next, outline how the asset will reach this audience — the promotional plan. If publishing on the website, where exactly will it appear?
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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow
Tomorrow People
APRIL 27, 2021
While he is somewhat active on Twitter, he also founded a vital resource for his technology community called SaaStr. Jason Lemkin ( @jasonlk ) is a tech entrepreneur, author, and venture capitalist. Formerly CEO of EchoSign (which was acquired by Adobe) Jason has invested in companies collectively worth over $1.5
What’s The True Cost of Traditional Advertising?
Tomorrow People
NOVEMBER 9, 2011
Disconnected from other business activities : If other business activities must be streamlined and budget conscious, why shouldn’t advertising? In the past, options were limited.
The Marketing Graveyard: 6 Victims of Inbound Marketing
Tomorrow People
OCTOBER 26, 2017
Cold calling had us in a cold sweat; shoddy scripts were giving us shivers… Any telesales activity needs to be warmed and informed by your inbound marketing - you’ll get better results and they’ll cost you 61% less. RIP TELEMARKETING. In January 2012 we strangled telemarketing with its own phone cable. Trust us or die. RIP PAY PER CLICK.
What is product marketing and why is it important for success?
Tomorrow People
DECEMBER 2, 2020
Bring the team together to coordinate activities and troubleshoot any emerging issues. Product launch plan Document the launch plan in detail, creating a roadmap of actions, roles, and responsibilities so that every step is clear and ready to be set in motion. Product launch Focus efforts on making sure the ‘big reveal’ goes smoothly.
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Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem
Tomorrow People
NOVEMBER 21, 2018
The team used this to inform channel strategy, thought leadership topics, and campaign activation plans. This led to detailed personas, including well-defined customer goals, motivations, and frustrations. How far through the transformation are you?
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136 What is a business rebrand worth and why rebrand
Tomorrow People
APRIL 3, 2012
Rebranding your business or logo can actively help you get seen as an innovator and thought leader in your industry. Rebranding the right way could actively help to boost the way your business performs. A rebrand is a statement of intent as well as a mark of credibility. Build profit.
Why B2B Telemarketing Needs to Change
Tomorrow People
JANUARY 25, 2012
Applying an inbound marketing approach allows you to actively connect and nurture each prospect, alongside your telesales activity. They want to have a connection with company - rather than feel pursued by cold callers. Times are tough.
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Making Money From Your Marketing
Tomorrow People
DECEMBER 7, 2011
Can you outsource an activity to reduce the drain on in-house resources ? This means focusing on the gaps or missed opportunities hidden within your current marketing activity. Can you adapt the way you do something to make it more cost effective? Look for the little thing.
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The 12 Days of Content Marketing - A tip-a-day for success in the new year and beyond
Tomorrow People
DECEMBER 18, 2017
The Content Marketing Institute found that success in content marketing lies in changing your views on content from it being a marketing tactic to a strategic business activity. Day 1: BE Strategic. This strategic content can then be used for a purpose, to build a subscribed audience, create brand loyalty and eventually evangelism.
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The Death of SEO
Tomorrow People
NOVEMBER 14, 2011
But it’s still being undertaken by many as a one-off activity only. You can also track the activity around your competitors’ sites. ” It’s a common claim amongst business-owners and it’s one of the reasons that many businesses are still missing out when it comes to website SEO. And it keeps on changing.
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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Leading indicators can provide useful insights on change: Daily active users. Though more difficult to measure and draw conclusions from, they can help you see whether your latest tactics seem to be working. Unique visitors. Time spent on website / or app. Average revenue per user. 5 " – Julia Ahlfeldt , Julia Ahlfeldt CX Consulting.
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Selling is Easy! (If You Get the Right Support)
Tomorrow People
FEBRUARY 27, 2013
As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Ask your sales team which of these three stages they have most difficulty with, and I’m sure 90% will tell you it’s number one: Prospecting activity. Qualifying decision makers and finding problems I can solve. Outbound cold calling.
Selling is Easy! (If You Get the Right Support)
Tomorrow People
FEBRUARY 27, 2013
As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Ask your sales team which of these three stages they have most difficulty with, and I’m sure 90% will tell you it’s number one: Prospecting activity. Qualifying decision makers and finding problems I can solve. Outbound cold calling.
The Most Effective Search Engine Marketing Strategy
Tomorrow People
NOVEMBER 21, 2011
The popularity of SEO as a business marketing activity is no surprise. These include: Keeping it strategic : Website SEO is one of those activities that is frequently undertaken reactively. SEO: What’s so surprising about SEO? With the number of internet users in the UK predicted to grow to an estimated 43.7 No surprises there.
Lightfoot appoints Tomorrow People to drive new positioning and lead generation content
Tomorrow People
AUGUST 24, 2021
Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation.
Social Media Marketing Tools For B2B Marketers
Tomorrow People
APRIL 12, 2013
But like any marketing activity, it’s only good as long as you can scale, measure and improve. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. This is the problem that we set out to solve in mid 2011.
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Social Media Marketing Tools For B2B Marketers
Tomorrow People
APRIL 12, 2013
But like any marketing activity, it’s only good as long as you can scale, measure and improve. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. This is the problem that we set out to solve in mid 2011.
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