B2B Memes

NOVEMBER 19, 2011

Or should it stay strictly hands off, neither aiding nor impeding social media activities? Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Cynics might argue that institutions inherently distrust anything they can’t control.

Social Media 100

Social Media Wiki Media Rules 100

B2B Memes

NOVEMBER 13, 2011

In his book, Mediactive , he argues that the audience for news and other media must change from passive to active consumers, that they have a responsibility to be skeptical and exercise judgment. This, I take it, is the position of one of Wikipedia’s biggest fans in journalism, Dan Gillmor.

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

FEBRUARY 15, 2012

Twitter pros will find that statement painfully obvious, but until you actively and consistently participate in the conversation, you don’t really get Twitter. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter.

Twitter 100

Twitter Social Media Pricing Price 100

B2B Memes

JUNE 18, 2012

Though he dislikes the term curation , he approves of the activity as it was originally practiced. Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. The act of finding great content and linking to it, he says, is a fine idea.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JULY 15, 2011

And those early adopters should not just be tolerated, but actively encouraged and supported. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

FEBRUARY 14, 2012

That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. It won’t be long before self-publishing as a concept is dead. In fact, it’s healthier and growing faster than ever.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

DECEMBER 5, 2011

But these instances and their like are minor eddies of activity that briefly pull print defenders upstream before they are hurtled back down, inevitably, towards the fatal digital waterfall. House of Leaves , for instance, just wouldn’t be so mind-blowing in a leafless e-book. And is there any effective e-equivalent of a pop-up book?

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Our LinkedIn group is very active and important to these members. One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ).

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 12, 2010

A blog, Tinworth said, is a container, not an activity. In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.”

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

OCTOBER 4, 2012

If you aren’t actively mining and analyzing the data you have on your readers and their obsessions, you won’t keep up with them. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” These are not particularly new or original observations.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

If you aren’t actively mining and analyzing the data you have on your readers and their obsessions, you won’t keep up with them. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” These are not particularly new or original observations.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

AUGUST 9, 2012

Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. The readers are there, but unless they laugh or applaud, you don’t know what they think.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. The readers are there, but unless they laugh or applaud, you don’t know what they think.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

MAY 11, 2011

If you aren’t actively engaging with your community by reading, asking, and listening, your ideas, old or new, won’t be relevant. If that’s the case, put it on hold and focus on the new ones. The old one will always be there if you need it. You may lack new ideas. Maybe you need to get out more.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

MAY 6, 2011

Proofreaders as a dedicated job function are well-nigh extinct, but the activity is just as important as ever. As BoingBoing reports , by having user reviews on its site proofread, Zappos has demonstrably increased its revenues.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 19, 2010

Taking advertising orders is one thing, but actively selling is quite another. Realistically, the average editor is probably the last person you would want to sell advertising. Compared with the average salesperson, he or she is a relative introvert.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

OCTOBER 8, 2010

To do this, you will need to actively embrace social networking tools. To be clear: the point of social-media marketing is not simply to promote yourself. It is really about taking part in a conversation by collaboratively participating in networks.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 12, 2010

As befits a rapidly evolving discipline, there is no single, satisfactory definition for this new activity. Editorial , by contrast, suggests active involvement in content, a filtering of it through a careful act of judgment. One of the most exciting areas today in the realm of what we used to call publishing is content marketing.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

AUGUST 12, 2011

By its nature, of course, retweeting is a social activity. They may find that even active users of Twitter are not taking full advantage of the platform. Most of the seven editors here lean heavily towards tweets—only two, Editors 2 and 6, devote a significant part of their efforts to retweeting. Editors Need to Think Like Marketers.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 10, 2011

In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. The conflict might be even more problematic for content marketers than for independent publishers.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

JUNE 7, 2011

Of all editorial activities, the most important is the decision whether to accept or reject a submission. But you should agree in advance with a guest blogger about how you will handle the copy, what publishing rights you are acquiring, and so on. The last thing you want is an unhappy guest blogger. Choose wisely.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

APRIL 5, 2011

In Bady’s view, “at the core of the journalistic process is the act, inescapably, of taking other people’s texts, weaving them together, and then placing them under your byline (with appropriate citation) and profiting from the activity.”. To illustrate, he quotes from an academic paper by media culture professor C.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

DECEMBER 8, 2011

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

SEPTEMBER 30, 2011

But the internet, Godin explains, “has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100