B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business. Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. This applies to businesses as well. Your philosophy?

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Survey your stakeholders. If they are, what platforms do they use?

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

I also wrote Countdown for a Successful Rolling Product Launch , in which I suggested that you can start as much as a year before launch to begin marketing activities. What marketing activities can you do when your product or service isn’t even ready? My previous posts were about the why and when. Contact New Incite today.

Planning 100
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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Since 1997, we’ve helped hundreds of companies execute the right marketing activities to get the results they need. A one page plan allows you to view all your tactics in one place and see how they are interrelated.

Planning 100
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What Do You Do If Your Boss Doesn’t Get Social Media?

B2B Marketing Traction

Track the results and share them with your boss and other people in the company.Eventually you will get business directly from or related to social media activity. How soon depends on how active you are. Connect and engage with people in your industry. and who knows? Maybe you’ll be the next CEO at your company.

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How to Get More Creative with your B2B Marketing

B2B Marketing Traction

Blue is a relaxing color; and studies show that creative activity in the brain increases when people see blue. Lehrer says that research on brain activity proves this wrong. We think our brains are not active at these times, but in fact research shows that brain activity increases when we relax.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

How will you measure each activity? Can the social media marketing activity get done in a reasonable amount of time, so that the business can realize results? Will the activity take too much time, so that the business needs to look at other alternatives to achieving objectives? LinkedIn, Facebook, or Twitter? What will it cost?

Planning 100