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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Lead Scoring.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Silverpop's figures may also be inflated by its consumer email production business. ActiveConversion is not new but also has a low price point.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The nurturing campaigns themselves are also quite simple.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. It also limits database customization to adding user-defined fields to the prospect table. Back to Pardot.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

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To Manage Sales You Must Manage Sales Leads

ViewPoint

Lead nurturing and initial qualification calls to prospects may lie with marketing automation or inside sales qualification specialists (unless it is outsourced). But the actual, final management of the prospect is square in the lap of the individual salesperson. It isn’t an inquiry on a product I have a quota for. They don't.".