Customer Experience Matrix

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Silverpop's figures may also be inflated by its consumer email production business. ActiveConversion is not new but also has a low price point. This is good news for marketers, since continued competition will result in continued product improvements.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

B2B marketing automation could still stall – as B2C marketing automation did – as a niche product for an elite group of sophisticated marketers. It's fine for vendors to expand their product scope, as several are. Business plans predicated on the industry continuing to grow exponentially now look more dubious than ever.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The nurturing campaigns themselves are also quite simple.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. The systems have very low starting prices tailored to low volumes.

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. These organizations have marketing operations staff members whose entire job is to set up campaigns. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus).

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. People who need specific features won’t necessarily find them in all products of one group or the other. Back to Pardot.