Customer Experience Matrix

JANUARY 11, 2011

Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. You’ll have to trust me that the total comes to $37 million. These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. People still don’t understand the difference between marketing automation vs. CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40