B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site.
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