Customer Experience Matrix

MARCH 26, 2009

Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). These organizations have marketing operations staff members whose entire job is to set up campaigns. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. The discussion also segued into whether marketing automation and CRM will merge in the long run. But the other presenters disagreed, largely arguing that the separate groups have distinct needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40