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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You might think the slower rate is expected because each period starts from a larger base. One obvious question is whether different segments of the industry are growing at different rates. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.