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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer.