My List of Demand Generation Vendors, and Who They Sell To
Customer Experience Matrix
NOVEMBER 18, 2009
Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.
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