Customer Experience Matrix
MARCH 26, 2009
They look good in demonstrations and can lay out simple processes quite nicely. There are two basic approaches to this: use a flow chart, or present a list of steps. My own opinion is quite firm: flow charts don't work. But they get impossibly convoluted once you try to do something complex.
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
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Customer Experience Matrix
NOVEMBER 18, 2009
These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers.
Online Marketing Institute
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome!
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.
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