ActiveConversion, Marketo and Opinions

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

MARCH 26, 2009

My own opinion is quite firm: flow charts don't work. Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. The area where this comes up more often than any other is the design of multi-step campaign flows. They look good in demonstrations and can lay out simple processes quite nicely.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Multi-Step Campaign Interfaces: A Quick Vendor Survey

B2B Lead Management Market Heats Up

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