Customer Experience Matrix

NOVEMBER 19, 2008

The tentative list is Unica , Aprimo , Alterian , and Neolane. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. In any event, I’ve listed both sites in the table. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. In alphabetical order: ActiveConversion B2B Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Marketo Modern B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Smashmouth Marketing

NOVEMBER 2, 2010

I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3. Here is the list. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. Here, then, is a list of vendors (alphabetically) and their interfaces. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 3, 2008

But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything. By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120