Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. In fact, 88% said Web sites were important in helping them decide what to buy.