LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Lead Scoring. Lead scoring configuration. Form builder.
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.
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Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Registration is no longer required.) The nurturing campaigns themselves are also quite simple.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?
Customer Experience Matrix
NOVEMBER 19, 2008
The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders. The Alexa rank is a “combined measure of page views and number of users”, with the most popular site ranked number 1, next-most-popular ranked number 2, etc. (In
Customer Experience Matrix
DECEMBER 3, 2008
As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.)
Customer Experience Matrix
NOVEMBER 18, 2009
I'm sure some of the vendors will tell me they're in the wrong place -- and since this ranking is based on their own perception of their target markets, I'll make adjustments when they do. The vendors are divided into four categories based on my understanding of their target customers.
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