Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. ActiveConversion is not new but also has a low price point. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Pardot and (perhaps) Genius.com look particularly strong. I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. These figures also shine more light on the original question of industry size. I get the same answers as before but now have more detail to back it up.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

JULY 11, 2011

You know that red-hot B2B marketing automation industry? One obvious question is whether different segments of the industry are growing at different rates. Business plans predicated on the industry continuing to grow exponentially now look more dubious than ever. Don’t look now, but growth is already slowing.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

NOVEMBER 5, 2009

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note. Will Marketing automation and CRM remain separate? The discussion also segued into whether marketing automation and CRM will merge in the long run.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. In fact, 88% said Web sites were important in helping them decide what to buy. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

As you point out, the best B2B marketers are those who can profile their target markets based on needs, behavior, motivations, and aspirations, not just by firmographic data or according to the geography or industry in which they fall. Essentially, I believe we're all little white mice at this point of the industry's development.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40