ActiveConversion, Features, Profiling and Tagging

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. All thoughts are welcome!

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Their risk/reward profiles make them poor fits for sales and they wouldn'tlast a year in the field. Thanks again!

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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