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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [ActiveConversion, Education] Demandbase: A New Twist In The Lead Management Automation Market
think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” In fact, 88% said Web sites were important in helping them decide what to buy. Feel free to chime in if I did.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[ActiveConversion, Education] Demandbase: A New Twist In The Lead Management Automation Market