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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.