Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us How do you differentiate between these two in conversation? Too many with too little differentiation. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Most recently, Marketo just announced their lead management solution. Here’s the problem.