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B2B Lead Management Market Heats Up

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Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to How do you differentiate between these two in conversation? Too many with too little differentiation. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Here’s the problem. Michael A.

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