The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals. The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." Here’s the problem. Lots of stuff, huh?